In 2006, Susan launched her own agency to work on projects that positively impact that greater good, such as enhancing Maine’s environment and local economy. Currently, she provides ongoing strategic planning and media communication services to Agri-Cycle Energy, the Maine Food Strategy and Maine Appalachian Trail Club among other projects.
The Maine Public Relations Council recognized Susan’s outstanding career by presenting her with the Edward L. Bernays Award, the highest honor bestowed upon a Maine-based public relations professional.
Rising Tide PR collaborates with industry professionals to offer marketing solutions customized to client’s needs.
Susan’s media experience began at WCSH-TV Channel 6 in Portland, where she produced news promos and public service announcements. One of her fondest memories at Channel 6 is working on the first Coats for Kids event in 1988. Hired by WGME-TV Channel 13 to head up its community affairs department, Susan produced campaign with Maine nonprofits including the American Lung Association, the Maine Forest Service and Big Brothers/ Big Sisters. In 1990, she co-created the station’s Joy of Sharing holiday campaign in partnership with Hannaford Supermarket and the Salvation Army.
During the King Administration, Susan served as the public information director for the Department of Conservation (DOC). Working with the Bureau of Parks and Lands, Maine Forest Service, Land Use Regulation Commission and Maine Geological Survey, Susan put these programs on the media’s radar screen. She oversaw all DOC external communications, serviced as the Department’s spokesperson, and prepared the Conservation Commissioner, senior managers and employees for media interviews.
Leveraging the untapped Internet, Susan launched DOC’s Fall Foliage Website in 1996 that garnered national media exposure. This campaign earned her the title, “Maine’s Leaf Lady” which was bestowed upon her by Governor Angus King. She uses these same principles today, integrating social media techniques to promote clients’ causes and messages.
After leaving state government, Susan Tompkins worked at Vreeland Marketing & Design in Yarmouth, first as an account executive and then as the agency’s public relations director. She developed and implemented public relations campaigns for clients in the financial, environmental and hospitality industries, including The Cliff House Resort & Spa, Efficiency Maine and the Maine Maritime Museum.